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People dictate value-based technology. Throughout generations, what we value as a community changes, and it is directly reflected in the devices we create. In television and movies, we let our minds wonder and create new worlds or future scenarios. Then, as time passes, the future devices shown are not necessarily brought to life. Since the media naturally shows our wants or wishes, it is strange that our current and past technology imaginings are not one in the same. So, we naturally wonder why this is the case.

Value-based technology in “Back to the Future”

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We take an acclaimed movie like “Back to the Future” and see advanced technology claiming what the future will look like. Now, here we are in that “future” timeframe without most of the gadgets we’ve seen in the sci-fi film. Dehydrated food appears in the film, along with the infamous flying cars. Not to mention the main premise of the movie surrounding a time-traveling DeLorean.

However, we do have some of that technology – even better in some cases. How did this happen? It all comes down to consumer value. Once examined, some of the amazing inventions we see actually aren’t so amazing, and are not worth the work needed to accomplish them. This allows us to put even more effort into the innovative technology that actually is the future.

Our opinions shape the future with value-based technology

Opinions matter. In everyday conversations, in workplace meetings, and even in what types of technology is created. Positive opinions encourage ideas and further action, whereas negativity shuts projects down. Therefore, communication and our personal needs dictate what is created. For instance, think of the delicious looking dehydrated pizza Marty’s mom makes in only a few seconds in the future sequence. In reality, dehydrating and rehydrating food takes much longer and doesn’t really taste good. It would take a lot of time, energy and money to advance dehydration technology to this point.

The base model we would have to start with would not fulfill either of the great parts of this technology, speed or taste. Finally, there is no real problem with the frozen pizza we have today, dehydrated pizza is not value based technology. This would not attract any customers to fund development, so the people value just isn’t there. In addition, the fast food industries would suffer exponentially from mass use of this technology. We, of course, value fast food seen by the large locational density of McDonald’s. Incorporating new technology that depletes other services poses a threat to some’s lifestyles.

Technology is based on what we value

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Technology reflects our values. So, if our values do not align with those in the fictional universe of “Back to the Future”, that’s why we’ve ended up very different technology. Also, even if we do have the same values, there is a natural flow to consumerism, which moves more slowly than in TV or film. Hoverboards are widely produced worldwide, while flying cars are still a bit of a stretch for decades to come.

On the other hand, flying cars have long been a dream for sci-fi fans, they are awesome, and it seems like we have the technology to do it. So why aren’t we flying to the grocery store or work every morning? Inventions like these do get the positive responses they need to create consumer value. But, the technology today is unable to produce a safe enough flying car at the moment. Safety is key, if something is not safe, consumers won’t approve of it, they won’t buy it, and it won’t be able to build traction.

Personal connection influences value-based technology

People develop personal connections with others. Then, these relationships, conversations, and idea exchanges depict the course of actualizing technological based value. How we approach situations, and clearly communicate brings ideas to fruition. Good ideas fail when everyone is not invested in them.

Therefore, the presentation of ideas is very important to get everyone on the same page. Otherwise, ideas won’t make it even if the projected future of something like a hoverboard in “Back to the Future” seemed cool years ago. In summation, even if certain technology from “Back to the Future” was made, the stages of consumerism can completely prevent it from becoming mainstream. New technology is completely dependent on what consumers need and want. Ideas take time to form and must personally connect with an audience to be successful.

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