eLearning Strategy

How an eLearning Strategy Can Help You.

eLearning helps your community complete education and training objectives with greater ease and flexibility than with traditional classroom-based learning. This cutting-edge education tool can help your organization unite and train its employees in an increasingly global workforce. When an eLearning strategy is used internally, it will promote employee retention and externally, it works to increase customer retention.

The Challenges of eLearning

One of the greatest challenges in implementing eLearning is creating high-quality, customized content in a timely manner and in a cost-effective way. The other is engaging employees and customers with training or communication content that is emotionally relevant to them. Successful eLearning content has the right balance of content that is compelling and that emotionally connects with your employees and customers.

Oftentimes, organizations create eLearning content quickly capturing large quantities of content without an eLearning strategy. Due to tight deadlines, this content is quickly turned around and often compromises quality. This leads to a lack of consistency and direction of content, which can confuse the end user. In addition to content, there are numerous eLearning tools and platforms out there for various learning preferences. This requires a separate evaluation of your employees and customers to ensure that the eLearning tool or platform meets their needs.

eLearning Solutions


Short-term eLearning Solutions

If you are experiencing any of these challenges, there are many solutions you can turn to in the short-term. You can hire multiple freelancers to create and edit the content. In addition, you can use an internal team that deals with production, a project management person or team, and quality assurance professionals. While these may be lower cost solutions in the short term, they will end up costing you money, time, and quality in the long run.

However, these solutions are not sustainable for your organization in the long-term. When it comes down to it, the root of the challenge is the content and platforms themselves. eLearning is not going to be successful in your organization unless it has a corporate communication strategy. Then it needs to be deployed properly to ensure that it resonates with the end user.


Long-term eLearning Solutions

Your long-term eLearning solution is three-fold. The first part is to create a corporate communication strategy that addresses the quantity, quality, timeliness, cost, and strategy that businesses face.

The second is to execute the strategy with a systemized process utilizing the communication tools best suited to achieve the company’s business objectives. This is paired with utilizing the right platform that adheres to your audiences’ learning behaviors.

And the third is to create initial foundational content and continuous content creation as needed.

When you have all three of these parts working in harmony, it will give you a sustainable approach to creating and managing eLearning content.

Your Long-term Corporate Communication and eLearning Strategy Partner

We help you create a corporate communication strategy utilizing personal connection. Our approach is defined by how we emotionally connect and engage your audience to produce a sustainable action. This sustainable action in turn fulfills your business objectives and outcomes of the eLearning plan. With our personal connection analysis or audit process, we take the time to build a relationship with you to find out what your pain and/or gain points are. In addition, we further find out how you want to better engage with your employees and customers, and how eLearning can align with your company’s goals.

We are an agile organization that is able to provide the best of all worlds when it comes to eLearning (quantity, quality, timeliness, cost, and strategy). We craft a solution where we can create a large amount of high-quality customized content quickly and cost-effectively. Overall, we offer corporate communication expertise when it comes to creating a communication tools plan, creating the content quickly and delivering it to the client. So instead of your company contributing an endless investment of dollars and time creating eLearning content and it taking years to do, we create it with your return on investment in mind.

Our eLearning process is simple.


Step 1: eLearning Communication Discovery

The first step to creating a customized eLearning content strategy is for us to help you discover what your goals are with eLearning. We work with you to understand your business initiatives and return on investment you are seeking to achieve. Once we know your goals, we are able to help you create a custom corporate communication strategy. This strategy will address your most pressing quantity, quality, timeliness, cost, and strategy concerns.

Step 2: eLearning Strategy Development

After gathering the necessary data during the discovery process, it’s now time for us to put your customized communication strategy together. Based on your goals, we work with you to create an achievable strategy that can be implemented instantly. Not only will we help you with the content, but execute the strategy with a systemized process utilizing the communication tools best suited to achieve the company’s business objectives. Additionally, we will help you choose the eLearning platform that will best resonate with your employees and customers based on their learning behaviors.

Step 3: eLearning Strategy Deployment

Understanding the best route to cross the finish line is clear. It is time for you to hit the road running by deploying your custom communication strategy. We take the content created and the deployment mediums chosen and put it into place so you can start seeing a return on investment. Additionally, not only do we create initial foundational content, we help you create continuous content as needed.

eLearning Communication that Creates Results

Following deployment, we offer a few different metrics you can use to determine the success of your newly-revamped eLearning content. One is the bandwidth of the course development per client. The second is the number of pieces of content turned around each month. Next, there is course sign-ups and retention rate and lastly, we have return on investment (ROI). These metrics are solid indicators of the success of your program and if ROI is reached, therefore, this determines the success of your customized content strategy. Increase your employee and customer retention by utilizing a corporate communication strategy to implement eLearning the right way.

Connect now.

Connect with us to create a corporate communication strategy to personally connect with your people.

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