We’ve all heard the saying: “The pen is mightier than the sword.” In this day and age, that couldn’t be more true. We don’t just live in the digital age; we live in the content age. Now, the only way to stand out against your competition is not just about how good your products and services are, but how well you engage with your community. A company might have the best products and services, yet they fail to deliver impactful content to its audience.

Success in today’s world relies one thing: engagement. Engagement of your consumers and employees. Regardless of how great your product and/or service is, what matters in the end is how engaged your community is. Don’t think this is true? Look at brands like WhatsApp. With their sales of only $20 million they year before, Facebook bought them for $19 billion in 2014. Why? Because they had a massive active user engagement base. So if engagement is what a business needs to be successful in today’s world, what is at its core that inspires engagement? Content.

That’s why content will always be king; it will always be the biggest differentiator in how you engage with your audience and reach new audiences. It’s what is going to make your brand unique. Take some of the world’s biggest brands for example. There are so many music streaming services out there, so what makes a brand like Spotify any different? It’s the content they produce to appeal to their audience to tell the company’s story.

Your content is what is going to connect with your audience the most. It’s what they are going to relate to, and what they will associate your brand with. The content that your brand produces is crucial to the image you want it to have among your audience and the world. Slogans, commercials, and imagery all make a significant impact to the way you reach your audience.

When we think of content, we typically think of writing. But content is more than just writing; it comes in many forms, such as video, graphic design, and photography. It’s however you choose to personally connect with your audience. There is no right or wrong answer; it’s whatever the medium that best fits your message and your audience in order to produce the greatest return on investment. You might find that your audience responds better to visual messages more than written messages, while another brand might feel the opposite.

Content facilitates storytelling and personal connection. Whether you choose a video or a blog post, you are choosing a way to convey a story to your audience. Your product or service can’t tell a story, but your content can. It’s a place where you can really show and tell your target audience what you and your brand are all about. You can share your messaging, your mission, your values, and your beliefs, further connecting you with the people who consume your brand.

We strive to use content as a way for you to tell your story and personally connect with your audience. We believe it’s the best way to put your brand ahead of the competition. We provide the means for you to tell your story in a verbal, visual, or written way to create a story that builds trust, embraces emotion, and shows intimate details. Your story matters to us, and we want to help provide you with the content to tell your story the right way.

What is the personal connection crisis?

Even in a world governed by technology as an extension of our day to day lives, personal connection is a necessity that we all need. Societal pressures have created an illusion that technology (specifically smart phones and other computers) can provide us with...

The 2017 SIM Colorado Women Summer Conference “The Art of Personal Connection” Presentation by Hector Simoudis

The art of personal connection may seem lost, but as humans we have the innate want and ability to build relationships. Some may say that life is relationships. We say, "life is personal connection." We say, "personal connection" is life. Therefore, here at VP...

Denver Startup Week Employee Engagement Panel: “I’m Measuring Employee Engagement…Now What?”

Blog Post written by Jobber Group and VP Legacies. Employee engagement is more than a survey, although surveys are the start of collecting the data you need to propel your company forward. The question remaining is how do you use this data and other employee metrics...