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A successful business is created when customer satisfaction is on par with employee satisfaction. After all, happy customers are only possible when your own workers are just as happy themselves. 

Unfortunately, a lot of companies only focus on client and customer satisfaction. According to one Gallup study, only about 13% of employees are engaged with their work. This leads to a loss of billions of dollars and reduced productivity. 

If an employee isn’t engaged with their job, it will reflect on the interaction they have with your customers. This undermines the overall positive customer experience your business is supposed to be known for. Basically this implies that there is a direct link between satisfied employees and happy customers. Therefore, it makes a great deal of business sense to do everything in your power to ensure your employees remain loyal and satisfied. 

That’s why, if you want your organization’s profits to go up, you need to take every measure to ensure your employees are fully satisfied working for your company. And we’re not just talking about money. There are other factors you need to take into account to give your workers the satisfaction they deserve.

Boost engagement and improve satisfaction for your employees

1) Offer Constant Feedback

Every employee desires some degree of appreciation for all of their hard work. With that in mind, they also wish to get honest feedback for their work from higher management. It’s here where you need to communicate with your employees on a personal level.

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To build a better idea of your company and boost its Employee satisfaction, you need to have a solid corporate communication strategy framework. 

Always be approachable to your employees and provide continuous open feedback to the work they put out. The more transparent communication is between you and your employees, the better you can understand disengagement. This means you have to deliver your feedback objectively and with absolute fairness.

Use this as a tool for constructive criticism instead of simply reprimanding your team for their shortcomings. It is okay to have tough conversations with your workers.

2) Establish trust and increase employee satisfaction

Trust is the very foundation of teamwork for which you can develop a happy workplace environment. But this can’t come to fruition without having a deeper understanding of your team and respecting their skills and productivity. 

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If you trust each of your employees to perform their tasks magnificently, then they’ll be able to perform their work in a more creative and confident manner. Doing this will enable your employees to realize how much value their contribution to your company means. As such, they will maximize their contributions, which in turn, increases the company’s bottom line. 

So be sure you hold true to your promises, but be careful not to overcommit. 

3) Show appreciation for their hard work

Engaged or happy workers will always give more than what their job asks of them. To be more frank, they take ownership of their duties and attempt to complete them before the due dates. But this could be all for naught if you don’t consistently laud them for their hard work.

So you must always go through and identify tasks that are done excellently and praise your employees for it. Constant positive feedback will ensure your engaged employees remain that way. 

Of course, most organizations and businesses offer incentives or bonuses, but it’s not always about compensation. The main motivation factor for your employees is public recognition, where they enjoy being praised by their peers and managers. 

There are plenty of ways for you to appreciate the hard work of your workers. You can mention their names in newsletters, call them on stage at the next company event, bring out an employee of the month award, or just give them a shout-out during office hours. Even a little speck of appreciation can go a long way for your business and employee satisfaction. 

4) Provide opportunities for growth

Performing the same basic-level tasks day in and day out can become monotonous and tiring. So, this may eventually lead to employee burn out. That’s why employees want to learn more skills so they can climb up the company ladder to vie for better pay and more prominent positions. In fact, the writers behind the Harvard University Review said that the urge to get better at their work is one of the main factors behind employee engagement. 

So if you want to lead a team of fully engaged employees, don’t have them perform the same boring tasks every day. Instead, add a bit of creativity to their assignments and enable them to grow professionally to boost productivity. 

You can bring in an analytics solution so anyone can learn something new daily. One of the best ways to encourage professional growth is to allow your employees to study more. This enables them to attend conferences and get them to participate in internal mentorship programs. 

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Increasing employee satisfaction to grow professionally not only benefits your company, but helps them feel appreciated. It is with this feeling of immense satisfaction and gratification that enables your employees to give it their very best all the time, thereby increasing your bottom-line. 

5) Provide Flexibility

No longer are people forced to adhere to the antiquated 9-to-5 working hours. In the 21st Century, also known as the digital era, people have better flexibility and have a better work-life balance. It is pivotal you allow your employees to work per their preferences. They don’t need to be locked in their cubicles all the time, as long as they’re putting in 40 hours a week and meeting their deadlines. 

WiFi and mobile devices have allowed people to work from any place on Earth. They’re able to do their work even if they don’t go to the office. Doing this breeds a sense of respect and trust between employees and company owners. This, as a result, leads to increased employee engagement and improved productivity levels.


So now that you see why employee satisfaction and customer satisfaction go hand-in-hand and ultimately affects your bottom line. To ensure your brand is something your employees and customers can respect, you need to be more open and abiding. This means you need to establish trust with your employees, provide honest feedback, appreciate their hard work and provide flexibility and growth opportunities. 

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