Internal Communication Best Practices

Internal Communication Best Practices

Internal Communication Best Practices 1050 700 VP Legacies

Communication is a key ingredient for any business to foster sustainable and scalable growth. Whether with customers, partners or employees, lacking a solid communication strategy makes it difficult to execute even the simplest tasks on a daily basis. It is especially important to build efficient, high-quality communication with internal stakeholders and employees. In order to do this, take an empathetic approach and build personal connections.

When businesses ignore internal communication best practices as they grow, they create a block to business efficiency and lower employee satisfaction and retention.

Technology is changing by the minute, which means it’s more important than ever for companies to be in touch with business trends, changing expectations and strategic developments. Across the board, employees expect faster and more personal communication – and rightfully so. If your employees are connected through effective internal communication strategies, productivity and morale will increase by an order of magnitude. 

At VP Legacies, we develop and deploy strategic communication strategies to help you develop and maintain a strategy for meaningful connections in the workplace. With our experience in meaningful communication and strong personal connections, we’ll walk you through some internal communication best practices you can start implementing today.

Have A Strategy




The absolute first step that a company must take before thinking of internal communication ideas is to develop an overarching strategy. Examine which internal communication workflows and norms are in place right now at your organization, then evaluate their effectiveness or lack thereof. 

The mark of an effective strategy for internal communication is a consistent corporate voice and personal attention. If your employees understand your business’s workflow philosophy and you make everyone feel heard, communication becomes easier and sometimes even enjoyable.

Do a gap analysis and figure out the current communication logjams you’re running into.

Without a thorough foundation of the strengths and weaknesses of your current internal communication processes, an organization can’t develop the necessary adjustments to scale impact.

“Collaboration is a key part of the success of any organization, executed through a clearly defined vision and mission and based on transparency and constant communication.” – Dinesh Paliwal

Use The Right Communication Tools




Thanks to technological developments, there are many tools available that are so well established they’re essentially internal communication best practices. The last thing you want is your team performing poorly because of an old-fashioned communication method or process.

Adopt tools like Slack, which are not only easy to use but are designed to streamline the communication process between departments and the entire organization as a whole. Tools give the opportunity for fast personal connections that might otherwise be difficult to initiate and allow horizontal and vertical communication to occur at a rapid pace.

Don’t get caught up in the flurry of tools, however – it’s best to keep them at a minimum and focus on the most essential pieces so employees don’t feel burdened by a steep learning curve. An excess of tools can leave a poor impression on employees, who might think your business is impersonal.

Keep it simple, effective and productive.

No Communication Overload

Too much communication can also be a bad thing for your organization. Employees can’t keep track of regular updates or policy changes that are sent to them every other day – reduce the frequency of internal newsletters while maintaining the effectiveness of the message conveyed. This will not only bring more attention but also increase the level of importance of the message for your employees.

Amazon famously requires every meeting to be preceded with a 3-6 page press release-style document on the meeting. If you can’t summarize information into a few pages, it’s not worth disseminating yet.

With less communication, you can really take the time to craft thoughtful messages that convey what’s necessary but also remind employees that you care. A thorough, friendly email rather than an onslaught of dense information encourages employees to stay up to date and makes them feel welcome.

Related: 10 Ways to Reduce Employee Turnover in 2019

Be Fun And Visual




Gone are the days when “work” is strictly “work” – the definition of work culture has evolved over the past few years, and so should the internal communication best practices. Don’t hesitate to use an informal or casual tone within your organization comms.

Make your communication visual and easy to read rather than full of jargon that people don’t care about. Foster a feeling of oneness within your organization by allowing employees to communicate and even have some fun while they get some work done.

Cross-Department Communication Is Crucial

It’s a challenging task to monitor and bring together a large team within various departments, by encouraging cross-department communication practices, such as team building activities or Q/A sessions, where people learn more about everyone else’s jobs and how the company functions as a whole will reduce the chances of potential isolation among departments. Employees might even pick up some friends along the way.

Monthly sprint demos for different departments to share work and current development are great ways to maintain context without contributing to information overflow. Discussion-based collaboration helps ease the feeling of pressure and creates a sense of personal connection and shared goals.

Related: What Is the Best Strategy for CEO Communication?

Create A Feedback And Recognition Process




One of the major complaints employees have is that no one listens to their problems or appreciates their contributions. If you develop a systematic feedback process where employees have the freedom to express themselves and raise any concerns, they’ll feel like they’re being heard in the organization – a major boost in your internal communication strategy.

Similarly, recognizing the employee’s growth and contribution within the organization audibly gives them a morale boost and makes them feel noticed and valued within the organization

Be Transparent




The more open and clear the internal communication strategy is, the more valued an employee feels. If you’re sharing the growth of the company with the employees and keeping them updated with all the major updates that you deem necessary, not only will it motivate them to work harder, but it will also create a sense of mutual trust and importance within the organization.

Set And Monitor Realistic Goals

You need to know whether your internal communication practices are having a positive or negative impact on your organization. Set benchmarks and determining factors (i.e real business metrics) upon which the internal communication best practices will be judged upon and track them regularly.

Communication is one of the most difficult practices to optimize at scale, which is why an organization needs to constantly be vigilant about its challenges and processes. Implementing solid internal communication best practices are not only beneficial in the long run for employees, but they’re also  a godsend for the organization.




Being clear about the goals of your organization and maintaining a culture of internal communication best practices can have a positive ripple effect within all departments of your organization. It takes practice, trial and error and the will to follow through with the internal communication ideas for an organization to see it come to fruition after a while – which is why many companies shy away from it without realizing the benefits it brings. 

Holding pace in this fast-moving corporate world requires that an organization and its employees are on the same page and there is ample motivation, connection, and trust within the organization. This is where a strong internal communication strategy continues to play a crucial role, and will continue to do so for the foreseen future.

VP Legacies is prepared to give you a helping hand for a strong internal communication strategy. From development to implementation and assessment, we offer internal corproate communication consulting, custom eLearning development and employer branding solutions for all forms of internal corporate communication.Related: The Ultimate Guide for Building a Corporate Communication Strategy