Of the many formulas that contribute to the growth of an organization, one of them is employee engagement. Employee engagement indicates the potential for a company’s long term success because it understands the value of employee satisfaction and retention. In recent years, more and more people are exploring engagement as revenue drivers – recent studies show 71% of executives cite employee engagement as a primary concern for growth.
You might be wondering how to drive employee engagement in your company: the answer is through internal communication. Communication serves as the driving force behind keeping the morale of employees high. It gives them the reassurance that what they do matters and keeps the spark of emotional stakes alive.
Internal communication entails treating the employees with respect and letting them know that they all contribute value to the company. Modes of communication are vital pathways to achieving your bottom line, and when they’re thoughtful and well-forged, they can also boost employee morale and help everyone feel connected. As long as employees are kept in the loop, given regular feedback, and exposed to a high degree of transparency, employee engagement will stay high. At VP Legacies, we keep internal communication with real personal connections in mind with every learning module we create for our company. Here’s why and how internal communication can boost employee engagement.
Why is Internal Communication Important for Employee Engagement?
Reports suggest that 85% of the employees around the world don’t feel engaged at work. This could be due to reasons like not being copied on emails or receiving vague information, which makes them feel left out or disconnected from their work environment. This is where the importance of internal communication steps in.
Here are some of the reasons why internal communications and employee engagement are strongly linked:
- Open communication between the manager and the employees makes them feel valued. 37% of employees have confessed that being recognized for their work is the best way to feel supported and respected.
As a company, you should make your employees feel comfortable enough to go to management in case they encounter an issue. Employees should also know that managers are being upfront with them regarding current information about the company. Managers should create a connective environment that allows the employees to share professional intimacies with them, be it concerns about the company or concerns related to the industry.
- When the internal communication between the employees and the management is poor, employees can feel anxious and distracted. This causes a disconnect between the employees and the company, leading them to hold back key insights from their fellow workers, who in turn feeling withdrawn from their work and the team.
- Internal communication encourages conversations between people from various departments. This allows goals to be reached more quickly, as people feel free to interact with one another in case they need help with their respective work.
If the in-house departments don’t coordinate with each other, the efficiency and rate of progress slows down. This in turn causes work to feel mechanical for most employees, and that’s the last thing you want as an organization.
How to Use Internal Communication Strategies to Increase Employee Engagement
Boosting employee engagement through internal communication is something more and more organizations are formally trying. Some of the ways in which you can accomplish that are as follows:
- Make the Company’s Goals and Objectives Visible
Publish the goals you have for your company so that your employees can view them at all times. This allows you to approach your employees from a transparent perspective. When an employer’s goals are transparent, employees tend to find it easier to understand, and therefore work towards achieving that goal.
Clear goals help in improving productivity and performance around the workplace. When your employees know that their contribution aids in the growth of the company, they feel responsible and motivated enough to work harder.
Find a course that meets your company’s goals at VP Legacies.
- Lower the Frequency of Meetings and Emails
While meetings and emails form an indispensable part of the workforce, most companies can stand to lower their frequency. Today’s younger workforce generation doesn’t believe in unnecessarily long conversations. They prefer to achieve tasks quickly yet efficiently.
No one wants to read long emails. Keep your emails short and crisp. If a message can be conveyed through two lines, then do so. The same goes for meetings. Meetings are usually seen as hurdles in the way of productivity as far as employees are concerned. More often than not employees feel they could be getting a lot of work done instead of having to sit for a meeting whose intention could have been conveyed via an email.
Use the power of internal communication. Employ in-house messaging forums such as Slack to discuss work with your employees and create pathways for personal connection. You can also use Slack to pass on important information before meetings so that no extra time is wasted.
- Make Your Managers More Accessible
Managers are the people employees turn to whenever there are problems with the work ambiance. Make sure that your employees have a constant line of communication with your management team. Encourage those sort of warm, cordial relationships between these two segments so that a harmonious environment can be maintained at work.
Provide your managers with all the necessary tools of online communication. That way, employees won’t have to wait till weekly or monthly meetings to put their concerns forward and have them sorted.
- Conduct Surveys and Listen Carefully
One of the most effective ideas for internal communication with regards to enhancing employee personal connection is conducting surveys every once in a while. These surveys can include questions regarding new strategies, management behavior, and the overall company structure. Make the surveys anonymous – this allows the organization to recognize its flaws and make amends accordingly.
Truly listen to your employees when they talk, be it through their surveys or during face-to-face conversations. Jot down their inputs and make it a point to work on them so that everyone working under you feels comfortable.
When an organization employs effective internal communication strategies, it makes the employees feel more secure and motivated. Engaged employees tend to be more dedicated towards their work. In fact, employee engagement increases productivity by 17%, with reported profit rates for a company going up to 22% when their employees feel more engaged.
Therefore, use your internal communication system effectively, and you’ll find your employees consistently working harder to drive bottom-line goals at your company. Find out here how VP Legacies can help you reach your internal communication goals.Related: Crisis Management for Businesses